blog0news: Paraguay Loves Mickey, Its Cartoon Mouse. Disney Doesn’t.

O BRASIL EH O QUE ME ENVENENA MAS EH O QUE ME CURA (LUIZ ANTONIO SIMAS)

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sábado, setembro 21, 2024

Paraguay Loves Mickey, Its Cartoon Mouse. Disney Doesn’t.

Mickey, company mascot and namesake of Mickey Paraguay, takes a photo with patrons at a grocery store in Luque, Paraguay, on Aug. 24, 2024. Mickey is famous for facing down Disney in Paraguay’s Supreme Court and as the family business turns 90, why is it still so popular? (Maria Magdalena Arrellaga/The New York Times)

Mickey, a homegrown food-packaging company, is famous for facing down Disney in Paraguay’s Supreme Court. As the family business turns 90, why is it still so popular?

"“Mickey!” they shouted, “Mickey!”

Mickey posed for photos, scattered sweets into strollers and passed popcorn through car windows to wide-eyed toddlers. Bus drivers honked their horns. A road-building crew waved. A worker leaned out of a garbage truck, pumped his fist and yelled: “Hey, Mickey!”

Some lining up to meet the mascot said Mickey’s David-vs-Goliath triumph against Disney filled them with national pride."

rREAD NEWSTORY BY LAURENCE BLAIR