How the Internet Went to Threads

 

 

"After a few days on Threads, I couldn’t shake off the pervasive sense that this platform is a playground for powerful institutions, consumer brands, and celebrities. It’s not for me.

But it needs me. Or, to put it differently, it needs a lot of people like me. Because Nike wants a captive audience. So somebody needs to play the role of captive.

Maybe some people like getting tied up in ropes and chains—or so I’ve heard. But I’m not one of them."

read article by Ted Gioia​

How the Internet Went to Threads - by Ted Gioia