The Worst-Case Scenario for Elon Musk's Twitter

 

 

 

"in some very important ways, Musk embodies the spirit of the platform back when it was founded. It is a spirit rooted in grand plans but that draws on inputs and the lived experiences of a very narrow, homogenous group of people (in Musk’s case, his own Twitter experience). It is a spirit that has a shallow understanding of the ways that the platform shapes social, political, and cultural dynamics and a strange contempt for nuance in thinking about those subject areas. It is also a spirit that is guided by bravado and hubris, in thinking oneself smart enough to solve the incredibly thorny conundrum of democratizing speech while preserving healthy discourse.

It’s not all that clear to me what Musk actually wants out of Twitter. The only thing I’m confident about is that Musk will return the company to its founding ethos—one that all of Twitter’s founders later lamented as overly simplistic or naive about the nuances of running a technology platform at scale. And so, Twitter will be left to face the problems of an aggressively polarized and increasingly toxic political and cultural environment with little of the crucial hindsight of its past. I don’t know about you, but to me, that sounds like the dumbest possible outcome."

 

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The Worst-Case Scenario for Elon Musk's Twitter: