The Burning House: What People Would Take if the House Was on Fire |

  
"If your house suddenly caught on fire, what would you grab as you fled out the door? That’s precisely the question Foster Huntington asked himself, so he gathered the belongings he himself would take and photographed them, then asked a few friends to do the same. Then, on May 10 of 2011, he launched The Burning House with 10 such photographs. Within a few hours, he got his first submission from a complete stranger. Within a few days, he was making headlines. But he soon realized the self-selection implicit to the project engendered a certain psychographic homogeneity in the responses he was receiving and, driven to make people of various walks of life feel included, he decided to seek out more diverse submissions himself."

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The Burning House: What People Would Take if the House Was on Fire | Brain Pickings