Zoich, Sochi Olympics 2014: Meet the Futurama-themed faux-viral Sochi mascot that wasn’t.

 
 
And so maybe Russia doesn’t actually care if the visiting media focuses on the clownish aspects of Sochi, on the ramshackle hotels, stray dogs, and unfamiliar toilets. Maybe that stuff just serves as a decoy for media who might otherwise be writing about the real dysfunction in Russia. All glory to Zoich, indeed.

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Zoich, Sochi Olympics 2014: Meet the Futurama-themed faux-viral Sochi mascot that wasn’t.