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    segunda-feira, fevereiro 24, 2014

    Why the Olympics Are a Lot Like ‘The Hunger Games’



    Samantha Retrosi



     "As those who generate super-profits for sponsors, today’s Olympic athletes are workers. Like any other workers, athletes are limited by their economic vulnerability—in this case, control by the sporting hierarchy. Iron-clad corporate control enforces social discipline over the athletes themselves, but also over the economy of the Olympics as a whole. The IOC, the USOC and each sport’s national governing body are mere intermediaries between athletes and corporate sponsors, solidifying the relationship of exploitation.

    It’s no surprise that the indicators of athlete success are also those that drive market success, and that both are products of the same ideology: competition, individualism, domination. When these values are combined with the athletes’ tenuous economic identity as an exploited labor pool, the competition for resources cements a divide-and-conquer relationship that undermines their ability to think and act in terms of solidarity with their fellow athlete-workers. Throw in a teaspoon of patriotism and a dash of nationalism, and the recipe for divide and conquer is complete. The result is a subservient class that plays by the rules of the corporate sponsors and the sporting managerial class—the IOC, USOC and other national governing bodies. "

    Why the Olympics Are a Lot Like ‘The Hunger Games’ | The Nation

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