Steve Jobs: How He Made The Nerd Cool

Amplify’d from www.huffingtonpost.com

But it wasn't just about making the coolest looking gadgets out there. It was about defining the way people went about their ordinary lives. Among other things, this translated into eliminating buttons because of an aesthetic objection to their look and a personal objection to their feel, highlighting the fact that form and function are as valued in products as they are in humans.

This attention to detail on a grand scale is what has elevated Apple from the technological world to shaping our cultural psyche. Obsession with technology was a pastime once relegated to the nerd class. To most, technology was merely a form of function. It meant that the telephone was just a means to an end, a device that let you talk to friends. But Jobs created new spaces for us to exist. Read more at www.huffingtonpost.com

 

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