Art Spiegelman On The Future of the Book

Dica de Mike Deodato

Amplify’d from www.publishersweekly.com

If you’re going to visit and re-visit a book, it has more reason to be a real book, because of that ability to concentrate and that relationship that you build up with it, as opposed to the relationship that you build up with your screen, rewards replacement. Even on the iPad or the Kindle, you’re rewarded for pressing a button—it’s almost as if it were a Pavlovian thing. There’s a little action that happens. And that there’s always a little pump of adrenaline that happens. But that pump is different when you’re lifting a page as if it was a curtain in a theater to show you another thing.

The book has very specific qualities. Let’s say in 2300 they discover the physical book, after having lived with the digital book for several hundred years. They’ll be able to say, “Look at all the cool stuff you can have in a real book and how different it is.” The differences are manifold.

None of this is about the business model. It has to do with the boutique nature of a book, the idea that, as McLuhan put it, when a technology is replaced by another technology, the previous technology either becomes art or it dies. Read more at www.publishersweekly.com

 

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