Erling Haaland has already won one prize: the most viral player of the World Cup |

"The player himself seems to have been enjoying the hype, even commenting on some of the posts. He posted a meme of a dog winding up its car window – often used to indicate hiding – on a post shared by an Instagram user that said: “Am I losing it or does this green onion look like Haaland?”

He has entertained with posts including a mocked-up picture with the cartoon ogre Shrek, captioned “Selfie with my twin”, a picture of him going undercover as a tourist in New York in a baseball cap and sunglasses, and swapping his famous Viking helmet for a cowboy hat while out shopping in Texas."

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Erling Haaland has already won one prize: the most viral player of the World Cup | Erling Haaland | The Guardian