Why a T-shirt in a hit movie is trending with Brazilian progressives:

 

 

"For Pitombeira, the “gift”, which they only discovered by watching the film, could not have come at a better moment.

It costs about £12,600 to take the group’s 150 members to the two parades it stages during carnival, and Pitombeira has traditionally relied mainly on support from local government, which often arrives late, and to a lesser extent on souvenirs such as caps and T-shirts.

With record T-shirt sales, the group has already covered the cost of this year’s parades and expects soon to set aside the funds for next year’s as well."

read report by Tiago Rogero 

Why a T-shirt in a hit movie is trending with Brazilian progressives: ‘Almost every day they sell out’ | Brazil | The Guardian