The loudest megaphone: how Trump mastered our new attention age

 

"As for the guy with the megaphone prattling on about the cheese cubes? Well, rather than take that one guy’s megaphone away, we just gave everyone at the party their own megaphone. And guess what: that didn’t much improve things! Everyone had to shout to be heard, and the conversation morphed into a game of telephone, of everyone shouting variations of the same snippets of language, phrases, slogans. The effect is so disorienting that after a long period of scrolling through social media you’re likely to feel a profound sense of vertigo.

Not only that: the people screaming the loudest still get the most attention. And it was in this setting that the guy with the loudest megaphone, the most desperate, keening need for attention in perhaps the entire history of the United States, rose to power."

read essay by CHRIS HAYES

The loudest megaphone: how Trump mastered our new attention age | Trump administration | The Guardian