Site Formerly Known as

 

JEFFREY ST. CLAIR

+ Bloomberg estimates that Elon Musk’s decision to turn Twitter into X wiped out anywhere between $4 billion and $20 billion in value. He probably has one last chance to save the platform: rename the Site Formerly Known as Twitter:

+ According to the Wall Street Journal, the Social Media Company Formerly Known as Twitter, is extorting major companies to advertise on its site by warning them to spend money on X or lose ability to control their brand identity on the new X.

+ For 16-years a Twitter user had the handle “@x,” then when Elon Musk impetuously decided to rebrand the company he swiped “@x’s” handled and changed it to @x12345678998765. Mashable’s Matt Binder interviewed him about the whole experience.

+ Under orders Elon Musk, Tesla engineers faked its dashboard range projections so it appeared drivers could travel more miles before the battery needed recharging. Last year, the flood of complaints from Tesla owners began to overwhelm the company. In response, Tesla created a special team to start canceling owners’ service appointments.