Pelé Was Brazil’s Ambassador to the World

"That first world championship delivered to Brazil the type of recognition it craved, and in Pelé it found a talent whose brilliance set him, and the Brazilian people, apart. Brazil’s canary yellow shirts and Pelé’s dazzling play became synonymous with the country itself, its calling cards to the world.
As Brazil won a second title in 1962, and a third in 1970, Pelé came to personify a period of sustained success on the soccer fields that was matched by an economic boom at home and the rise of bossa nova, a style of samba music from Rio de Janeiro that swept through the world like a current of electricity. Brazil’s confidence was sky high then, and in Pelé the nation had found “O Rei,” its king, a nickname that would be attached to Pelé until his last breath."
read article by Tariq Panja