The Bands Are Never Coming Back - by Ted Gioia
"But anyone with a larger perspective on the history of music could have figured out the trend wouldn’t last. Since the Renaissance, music has been a star-driven business, focused on individual artists of exceptional talent. The idea that genius would subsume itself in a bizarre collective name is unrealistic. For a time, Brian Wilson was willing to be just a “beach boy” and John Lennon a misspelled beetle. But this wouldn’t last. It couldn’t last."
read the analysis by TOM GIOIA