How Uber Got Lost

"Mr. Kalanick and other Uber executives were not totally indifferent to the dangers drivers faced in emerging markets. But they had major blind spots because of their fixation on growth, their belief in technological solutions, and a casual application of financial incentives that often inflamed existing cultural problems. Mr. Kalanick was convinced that software made Uber cars inherently safer than traditional taxis, namely because rides were recorded and trackable by GPS. He held out faith that Uber could improve driver safety with code.

The fixes didn’t come soon enough. Mr. Kalanick’s product team eventually improved identity verification and security in the app for Brazilian customers, after intense pressure from product and marketing leaders. But not before at least 16 drivers in Brazil were murdered."
ARTICLE MY MIKE ISAAC