Why a Force Majeure Clip Went Viral on Twitter

"But what’s interesting about the Force Majeure meme to me is that the premise that makes the meme so popular — “What if you fail to act quickly or bravely in the face of a disaster befalling you and your family?” — is the exact premise that animates the movie, as well. Which makes me think: Maybe the distributors of Force Majeure missed a big opportunity here, titling the film after a somewhat obscure clause in contracts (a French phrase, no less!), rather than something that made the movie’s premise immediately apprehensible — something, well, meme-y. What I’m saying is, maybe the English title of Force Majeure should have been If This Was Your Man What Would You Do?"

read article by Max Read

Why a Force Majeure Clip Went Viral on Twitter