World Cup fans of all stripes revel on beach despite Fifa’s colonising

 

"So since 2006, there have been Fifa Fan Fests, which are perhaps best described as a festival with all the worst things of a festival, and some football: gigantic adverts for precious corporate sponsors are everywhere and, while entrance is free, the miles and miles of Fifa-branded tat on sale is certainly not, ranging from R$30 (£7.90) face paint to R$480 (£126) bottles of Fifa wine. It all adds nicely to the untaxed billions Fifa will gleefully reap in Brazil, as they squat in the country like a greedy bullfrog on a lilypad."

read article by Haley Freeman 

World Cup fans of all stripes revel on beach despite Fifa’s colonising | Hadley Freeman | Football | The Guardian