How Netflix Reverse Engineered Hollywood

"If you use Netflix, you've probably wondered about the specific genres that it suggests to you. Some of them just seem so specific that it's absurd. Emotional Fight-the-System Documentaries? Period Pieces About Royalty Based on Real Life? Foreign Satanic Stories from the 1980s?

Through a combination of elbow grease and spam-level repetition, we discovered that Netflix possesses not several hundred genres, or even several thousand, but 76,897 unique ways to describe types of movies."

read the study by ALEXIS MADRIGAL
How Netflix Reverse Engineered Hollywood - Alexis C. Madrigal - The Atlantic: