Why does Fifty Shades of Grey turn British women on?

So has James created the latest commercial genre for our age – what the commentator India Knight has called "the porn version of cupcakes and Cath Kidston"? Or does her racy trilogy answer a deeper, unmet need among women readers?

Whether the Grey books are porn dressed up as romance, or romance dressed up as porn, remains up for debate. Whatever the answer, it is absolutely clear that for a while there will be nothing so good for flogging books as books about flogging.

read the article by Vanessa Thorpe
Why does Fifty Shades of Grey turn British women on? | Books | The Observer