Google & Facebook: information junk food
Google is also guilty of tweaking what it shows users based on past online behavior. Pariser highlighted how two users can receive drastically different Google search results after querying the same term because the search engine monitors 57 signals to tweak and personalize results. "There is no standard Google anymore," Pariser noted.
"This moves us very quickly toward a world in which the Internet is showing us what it thinks we want to see, but not necessarily what we need to see," Pariser said of editing via algorithms.
Because of algorithms that determine what we see online based on our browsing, reading, and clicking history, we risk being exposed to fewer viewpoints and a more limited array of opinions, content sources, and viewpoints, Pariser argued.
posted by Ricky at 15:54
linkar para este post
